Experience strategy
Shape a welcoming entry point for different traveler needs.
Selected Work Hospitality
A more welcoming digital lobby.
A next-generation homepage direction for Marriott’s e-commerce experience—connecting destination discovery with the next step in travel planning.
The challenge
Many paths, one front door
Marriott’s e-commerce team supported a broad digital portfolio. The homepage needed to make that breadth feel inviting, useful and easier to navigate.
FOCUS
Many paths, one front door
Bring destinations, hotel brands and planning tools into a coherent first impression.
Our contribution
Strategy and craft, working together.
A connected set of decisions shaped the experience from first impression through the moments that matter.
Homepage design
Give destination imagery and planning tools a clearer hierarchy.
Web + mobile
Extend the experience across desktop and mobile contexts.
Interface engineering
Develop a custom JavaScript-based homepage with standards and accessibility in view.
Experience concept
A digital lobby built around the trip.
Find a stay, discover a destination or pick up a trip plan.
A more useful way into the experience. This review concept makes key content, tools and next steps visible at a glance.
The archive above preserves the supplied historical reference. The interface shown here is a newly drawn direction for discussion, not a claim about the original production screen.
Illustrative interface directionA clearer starting point
Where would you like to go?
Find a stay, discover a destination or pick up a trip plan.
Destination · dates · guestsExplore stays
Illustrative homepage conceptExplore all
Illustrative redesign concept · not a historical production screen
The approach
Make the next step feel clear.
A simple journey connects the project’s purpose with the needs of the people using it.
Get inspired
Lead with place and experience.
Explore a stay
Make the path from idea to property feel direct.
Continue planning
Keep trip details easy to find across devices.
Visual Room · Show Your Story®
What could your next idea become?
Bring us a complex experience, a service that needs clarity or a digital product ready for its next chapter.
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